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POPSHow long will @Amazon ride shotgun in @Zappos' car? I hope its for a long time. I've been a customer (and advocate) of Zappos from their early days. I often referred to them as the "Apple" of online shoes when telling my friends about the service. That is to say, like Apple, Zappos was much more than just a product or service company for me - it was a brand that I wanted to be associated with. Naturally, I've been very interested in how this acquisition plays out. Bezos has often lauded the culture and acumen of Zappos but as this article points out, how much longer will Amazon allow Zappos to continue using ChoiceStream (product recommendations) as well as PayPal when both are owned by Amazon rival eBay...
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POPSWas Zappos forced to sell by venture capitalisists? Too bad - it's the risk one takes when you give decision making power to those lending you money. Amazon does a good job but will not improve Zappos service and cannot favor them over other sellers unless Amazon thinks it can become what Federated Department Stores/Macy's once was.
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POPSWas Zappos forced to sell by venture capitalisists? A big hesitancy i've always had about raising venture capital money is that i would lose control of decision making for Amplify and Clipmarks - in regards to things related to user experience as well as if/when to raise money and/or sell the company. That said, additional resources sure would help. At this point i think we've raised about $136M less than Ning :)
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POPSTwitter Hall of Shame Because I live under a rock, I found many interesting things on this list. Poking around the links led me to some very good articles. I learned a lot about how companies can use Twitter to interact with their customer base, as well as ways to screw that all up.
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POPSThe Zappos Way The online shoe company Zappos encourages the weak to quit after a training period. They even pay them to. Know of any other companies that do the same thing?
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POPSSenator in Famous Bathroom video Win $100 off your next pair of Mephisto shoes. Go to MephistoWebStore.com now & subscribe to Mephisto updates. Buy online & receive your shoes tomorrow via FedEx.
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POPSFascinating use of Twitter by Zappos from RWW Not that I'm a big marketer or know anything about marketing but this was pretty fascinating. I like the fact that now employees in other countries (China & Indonesia are the examples) can tweet about their work conditions. What does this say about the global community & global companies? I mean, if you know about working conditions in China, how will that affect the way you shop? Pretty interesting.
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