0
POPSCan Don Draper Use Twitter to Sell Cars?
Not sure what to make of this actually, but one thing is certain: the Ad Men are coming to Twitter. If I was part of LRs direct advertising team I would surely look into social media and of course, Twitter. That said, I'm just not sure this was the best strategy for Land Rover. Yes, it appears they can target by geos, demos, and interests but I'm not sold on simply using Twitter as more contemporary WOM/buzz media buy. I probably shouldn't dismiss this too quickly, but Land Rover has always tapped into the spirit of adventure, and I'm wondering if they could have looked to other services that would have worked together with Twitter to make for a more compelling UX. Tough to tackle that via paid microbloggers. One other quick note: Land Rover typically appeals to a slightly older (35-49) demo with greater HHI than what most people associate with Twitter users - more anecdotal evidence to compare with recent Comscore data suggesting the largest growth segment on social networking platfo
0
POPSViral marketing success factors: Diffusion of Innovations Theory The success of viral marketing and WOM can best be explained using the Diffusion of Innovations Theory which refers to the dissemination of information, abstract ideas, concepts, and practices within a particular group. The dynamics may vary in size from a group of close peers, to an organization or company, to even an entire cultural or social system (Rogers, 1995; Wejnert, 2002).
2
Pops
Newest Clips
Latest Comments
Most Pops
Print
Save
Turn on live update