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POPSSuper Bowl product launches The Super Bowl has been regarded as an occasion to introduce innovative products ever since the 1984 Macintosh launch. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year, only four companies used the opportunity as a stage for major product launches, including the Audi R8, Pepsi Gatorade G2, Hyundai Genesis and the Taco Bell Fiesta Platter.
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POPSHow Super! This year, I am presenting a challenge to the various companies that pay megabucks for their 30 seconds of notoriety which by the next year, month, or even day will be all but forgotten by even those who did not leave the room to fetch another Millers from the fridge. Give the money to a more worthy cause! I don't care which one, take your pick, homelessness, cancer research, aids research, toys for tots, food banks, any of these would be a better cause than trying to gain the 30 second attention span of your average inebriated superbowl viewer. Make a PR blitz of it if you must, release the philanthropic act to all news and press related sources you wish, and you probably will gain more attention, and loyal customers than that 30 second blip on that one day of the year! This is my challenge to you, Pepsi, Coke, McDonalds, Ing, Chevy, Ford, and all of the others, you too, Nike, just do it!
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