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POPSIs Florida the Sunset State? Florida was once a swampy rural backwater, the poorest and emptiest state in the South. But in the 20th century, air-conditioning, bug spray and the miracle of water control helped transform it into a migration destination for the restless masses of Brooklyn and Cleveland, Havana and Port-au-Prince. I am a sixth generation Floridian, but I am told there are more than 4000 new people coming to live here every day.