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POPSInternet warfare team unveiled #Twitter #socialmedia This kind of knowledge warfare was pioneered by the Russians and must now be used extensively by all governments. As Clipper abailart says: "One wonders whether it is worth it since the sort of chattering 'politico' twits who bounce soundbites off each other seven days a week are fortunately hermetically sealed in their own collective fantasies." However, the manipulation of statistics as Trending Topics which muddies the water. Unfortunately, open also means open to abuse. I wonder if it means that those of us who want open discussion (and meaningful inferences from the flow) will need to do it in closed groups?
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POPSUsing Social Media to sell Newspapers Newspapers are going through this transition crisis, from paper to electrons, from selling advertising space to... well, that's the crisis part. But some of them are using tools provided by social media to help them cope.
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POPSHome Tweet Home A look at Twitter's offices days before they prepared for a move to a more grown-up space. Video by Greg Tennant
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POPSEnterprise 2.0 bei IBM Mit am meisten “Buzz” hat Beehive erzeugt, ein Social Networking-Tool, das nicht nur mich sehr stark an Facebook erinnert und das inzwischen von 30.000 IBMern genutzt wird (im Januar waren es noch 6500). E
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POPSNetworking - The Right Way Whether you are a born networking genius or a person trying to learn the ropes, we all know networking is the key to success and is critical to any business and the same goes for your blog, whether you run it as a business or hobby. Here are some tips on networking that I have found quite useful which has helped me gain contacts that are both influential and helpful when it comes to my blogging career.
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POPSReputation 2.0 Very well said... no more brochure type websites!!!! No more first party validation while the public is mute on the truth. Thank God for Web 2.0!
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POPSFaceBook and My Space release targeted advertising. I absolutely believe that social network advertising potential has only barely begun to be realized. These moves by Facebook and MySpace advance the ball. But I am much more interested in new business models that leverage good old fashioned commerce on these sites. Buying stuff. Recommending products, and heck, even supporting causes with real currency, not just piles of pixels. Beyond the rich user data available, it is even more appealing to leverage the way real-world communications, gift-giving, and general interactions are being reiinvented on social networks. Social networkers are actually among the most statistically active e-commerce participants. They are teenagers (and older people) who are indeed pulling out credit cards and cash. They just don't yet have a way to do it in the company of their online friends.
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POPSHeadshift's Social Website I think that Headshift's website, in both its layout and content, is GREAT. What a nice clean way to explain and display the new web 2.0 architecture. Keep it clean and simple... stupid. Too many times I find agencies who I think "get" social media because of their client campaigns but then I go to their website and it is covered with Flash and static content. Kudo's to Headshift for keeping it simple... stupid. Very smart!
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POPSEdelman Leads Pioneer Thinking in New Media Space I have been really impressed by the entrepreneurial drive at Edelman to join the conversation on the web. A few slip-ups along the way (Wal-Mart bloggers and Vista Acer seeding) pales in comparison to Edelman's successful engagement in the new media space. It is commendable that an organization as large as Edelman has remained nimble and motivated enough to adapt to the times.
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POPSThe Day of the Longtail I was introduced to this video by Peter Hirshberg earlier in the year. Great video-- check out The Longtail by Wired's Chris Anderson if you like this.
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POPSJuiceCaster Joins 5W 5W is an aggressive PR powerhouse. It will be interesting to follow this account and the growth of this new YouTubeian development on the web
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POPSBad Social Media Campaigns I dont think the Microsoft vista blogger giveaway was a bad campaign.. but that can be argued. A social media campaign success-- the Nikon blogger program.
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