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POPSObama’s FCC, “Media Justice” Mob, and Liberal Churches
* Media change of all kinds must expose and directly confront the mechanics of structural racism and systemic oppression. * Leaders from historically marginalized communities must be developed as effective media activists and strategic movement communicators. * Media policy advocacy and strategic communications are more effective when clearly relevant to the primary justice issues of the movement for racial justice, economic and gender equity, and youth rights. * Compelling communications and media activism campaigns must be both rooted in critical issues and coordinated across issue, sector, and region for national impact. * When justice sectors strengthen communications strategies, center the use of culture as a communications tool, employ winning frames and messages, and strengthen their influence over media rules and rights, the possibilities for transformative change skyrocket. “Transformative change” = a media landscape purged of the Right’s most powerful voices.
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POPSTwitter +Wisdom = Twisdom? I thought this an interesting book review on twitter - the reviewer dissing the book basically but can you argue with the fact that the author has 500,000 twitter followers? Yikes. Maybe he knows something we don't!
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POPSHow to engage followers on twitter? I have referred to twitter as a big party...actually I didn't come up with that term but it is a good one and I like it...so I use it a lot :) What do people do at a party? Engage one another. Read more to find some helpful tips on how to do it:
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POPS5 Rules of Social Media Optimization (SMO) For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO).
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POPSHow to Handle your Social Media Conversation That's always one of the questions I get when pitching social networking as a marketing tool. What do I do? I know I have to engage, but what is the proper etiquette? This article covers that issue quite well. A great how-to to pass along to any staff member(s) who are handling your brand's social media accounts.
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POPSTwitter for Dummies An article about the importance of one of the most innovative social media tools at the moment, providing some useful information about how Twitter can be used for business purposes featuring concrete negative and positive examples.
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POPSWhat CNET could have been Former CMO of CNET takes stock following the sale to CBS. Integration of a company with a very different culture is always difficult. In this case, he points to the acquisition of ZDNet as the catalyst that brought about the demise of CNET's innovative spirit and strategic compass.
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POPSTrust in Peers Trumps the A-List This article by Steve Rubel may seem like a "duh" statement to many people who are well acquainted with social media, but we need to remember that the majority of consumers do not use social media at this point. Having data to back up the backend of the social media marketing theory can be a hude boon for those of us who are trying to forward it within our own organizations. Everyone trusts a peer, nobody trusts a marketer (I read that somewhere and it has stuck with me ever since).
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POPSArab Ministers finally agree - on limiting press freedom I love the Egyptian people. It is unfortunate they are burdened with a horrible government. only tiny Qatar showed some reservation about the new rules. The charter comes complete with sanctions in case any of the rules are violated. These start with a simple warning to the station in question, before graduating to the confiscation of material and equipment, financial and ultimately the permanent cancellation of the station's permit. As an afterthought, the document also mentions "the citizen's right to knowledge." The controversial document consists of 18 articles, and is the result of six months work by a committee of academics, some of whom have previously defended laws restricting journalistic freedoms in Egypt and demanded censorship on e-media.
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POPSJoseph Jaffee on the Inertia of Brands to Join the Online Conversation On the web today, we trade our facts, stories, encounters, problems, passions… about brands. This will happen whether companies cooperate and join the conversation or not. The traditional hold on ‘messaging’ has meant that many companies shy away from the simplest (and most essential) online engagement. Conversation and transparency rules on today’s web and any company unwilling to participate (or at least listen) leaves room and voice for the competition to lead.
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POPSChina backs down over blog ID proposal
Chinese bloggers will not have to register their real names online, after the government backed down over plans to enforce the proposals. With more and more stories surfacing regularly about web censorship, China's estimated 20 million bloggers will be pleased with the news that they will not be compelled to register their real names. The Internet Society of China (ISC) revealed on its website that it wanted bloggers to be self-disciplined and urged them to "consciously enhance their sense of responsibility and social awareness of public morality". One of the country's most famous bloggers, Ping Ke, told the BBC: "They are not forcing, but suggesting and encouraging people to do things now." Chinese bloggers protested at the proposals, which were viewed as methods by which the government could control information. Better services are being promised to those bloggers who opt to register their real names and personal details. Jeremy Goldkorn, founder of the website Danw
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