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POPSGoogle's Interactive Barcode Google, through AdWords/AdSense has created a new advertising measurement system with a unique method based upon interactive barcodes. If a consumer sees such an ad, they can capture a picture of the barcode, and the system provides a specified page on the mobile Web.
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POPSThe Kindle Is No iPod Silicon Alley Insider's Peter Kafka takes apart the suggestion that Amazon's electronic book reader is the "iPod of reading"
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POPSBust 2.0 Begins? Henry Blodget, of alleyinsider.com, has been harping for weeks on signs that the Internet economy might be headed for a downturn, starting with a drop in mortgage ads following the subprime real estate loan blow-out. Now Nielsen reports that the top ten Web advertisers dropped spending September. Haven't spotted this much elsewhere, but Blodget has been making a good case.
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POPSSelling online ads is the new plastic. Enormous companies are bidding billions for ad firms like DoubleClick and aQuantive. Online ad salespeople are making outsize salaries and fighting off job offers. Sounds like Silicon Alley might be giving Silicon Valley a run for its money.
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POPSNew York City: Silicon Alley 2.0 We've occasionally talked about being perhaps too far removed from the Valley, but I truly feel the New York momentum building. There are so many creative, driven people with access to capital. found via www.paidcontent.org
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