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POPSIs Halloween Your Favorite Holiday or Scariest? One of my fav marketers, Seth Godin, takes about why we celebrate Halloween. He turns the blog, as he should, into a revelation about marketing. It makes me wonder why we do celebrate Halloween. It is not my favorite holiday but I know it is a lot of other peoples. Is it yours? When I was a kid, we worried about razor blades in the apples or candy bars. I check my kids candy but I don't know if I subscribe to all the fear either. What is your thoughts on this holiday? Love it? Fear it? Tweet us a reply or share a comment below.
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POPSCultural Wisdom Seth always asks some interesting questions and in this post he wonders who, in the organization, communicates the cultural wisdom to their customers. He defines cultural wisdom as a form or "sophistication" about current social norms, values, fashions and design. It is obviously more than just that but it is hard to define and it is harder to utilize in your work with your target customers. The sad part is that your customers will assess their level of trust vs mistrust of you and your company if you don't try. How do you determine what is cuturally wise? How do you communicate it? Who is responsible for the interpretation and delivery of cultural wisdom in your organization? Share your thoughts at http://thirstyfish.info by clicking the comment link or tweet us a reply at http://www.twitter.com/thirstyfishinfo
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POPSel poder viral de las redes de contenido otro ejemplo de la democratización de la influencia , no solo se da publicidad a los que deciden los editors/ distribuidores , sino a lo que la gente le gusta ..es la meritocracia aplicada
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POPSThe Tao of the Little Shovel This is a post written by Seth Godin. In all the noise of marketing pitches, get rich quick, get a gazillion followers on Twitter schemes. . . Seth is the lone voice of peace, sense, and vision. Read On, you will see. . . .
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POPSSEO Speaker This is an seo speaker article on keys to hiring the best seo speaker.
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POPSBob Dylan Meets Powerpoint Garr Reynolds talks about the "Lessig Method" of presenting. Often using 100+ slides in a 15 minute presentation. Most slides only contain a single word, phrase or picture. Much like in the Bob Dylan video of Subterranean Homsick Blues. Also used quite a bit by Seth Godin.
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POPSEven the Giants Can Learn to Think Small BACK in the waning days of the 20th century, little start-up companies couldn’t wait to get big. Growth was their entree to the upper echelon, to millions in venture capital and tens of millions more in an initial public offering of stock. Getting big meant taking advantage of economies of scale, putting the company name on a ballpark, creating a global distribution network and hiring the industry’s best to conduct big-picture research.
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