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POPSShort or Long Sales Page? If you're selling something online, you've probably wondered which one was right for you: a short sales page or a long one. The short ones end up being just a screen or two of content that you need to scroll down. They are persuasive and quick to read. The longer ones seem like Herman Melville (the author of Moby Dick) decided to write them: They're the equivalent of 15, 20, 30, or more pages of text.
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POPSWhy do we hate Good-byes? I see you seeing me and I exist. I see you seeing me see you and we exist. Mutual re-cognition is the glue that holds us together, not merely as friends, but as individual selves. Good-byes are poignant preludes to the leave-takings and withdrawals that deprive our psyches of the sustenance they need to maintain our selfhood. As such, every good-bye is a premonition of disintegration, a foretaste of death, another step on the path to "adieu." Have you noticed that old folks tell the same stories over and over? They are desperately trying to shore up identities that, because of a paucity of recognition, are breaking down. By telling us their stories, they are staving off the disintegration of self, one day at a time. You can't really blame them--their struggle is at once heroic and tragic.One day, you too may need a comprehending ear to offset the recognition deficiencies that plague old-age... <<
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POPSMessage of Moby-Dick Just finished watching the movie...so many messages to be interpreted and analogies to be considered. Makes me think of the saying "careful what you wish for, you just might get it." I also love the quote from the book that's at the bottom of this clip.
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POPSMaps of the Imaginary The worlds of many literary works have been subject to similar changes in perception. There is a whole genre of literary maps dedicated to tracing the real-world settings of fictional events, or the location of events once thought to have been real but now recognized as fiction. Do these maps count?
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POPSJapan might kill world's only white whale People who have encountered Migaloo on his epic journey of migration describe the sight as a once in a lifetime experience. "He turned the blue water around him jade-green for two or three metres," one awe-struck Australian whale-watch operator said of a sighting two years ago. Scientists are uncertain whether Migaloo is a true albino, or simply has white pigmentation.
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POPSSept. 11th, 2006 post -- The slippery upward slope Once again, the blog author makes a hasty generalization that there is "only one kind of book assigned in high school (the 'classics')" and it results in "MANY students" believing that "there is only one kind of book out there, period." Which is an absurd, fallacious statement. Schools have crazy things called libraries, which means that every student knows that there are more books available to them than simply the ones assigned in class. I also take offense to her statement that the classics are the only books assigned in high school. This is an unfair generalization, and is patently untrue (many high schools include more than just the "classics" in their literature curriculums).
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POPSJan. 15th, 2007 post -- Seuss for the teenage mind Again, the blog author is insinuating that classic books fail to hold the interest of high school students. She also made a hasty generalization by saying that she doesn't "know any teens who read them for class and just couldn't put them down. Frankly, I don't know one in thirty teens who when assigned them actually finish them." Recalling my own high school experience, I had many classmates who both finished their assigned reading and actually enjoyed "Death of a Salesman." To imply that only one in thirty teens enjoys that play is just wrong.