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POPSVirtual worlds carve out new path "The first step is to have virtual worlds as a common medium for ordinary people. It has to become far more ubiquitous, more like a toaster than a DVR," What virtual worlds do well is contextualise social encounters in a way that social networking cannot do, he thinks. "Without places it is hard to have activities. The bowling alley or the alcohol does not matter as much as the people but if you do not have the bowling alley or the alcohol it's just an empty room and no-one comes,"
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