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POPStp ital / eng La Nuova Lorita sas c.f/p.iva 00166460436 La Nuova Lorita, founded in 1975 spent its early years developing its technique as a producer for ESPRIT. After years of successful growth, the Company decided to launch its own label in 1995. The young label “TP” distinguished itself immediately in its niche market despite intense competition in the international footwear industry thanks to its parent company’s skill, market experience and creativity. TP flourished in its early years, developing its identity as an avant-garde and sophisticate casual style among high-fashion circles. In 2003, La Nuova Lorita expanded its horizons yet again with the creation of the label “La soffitta di Gilda,” translated Gilda’s attic. This label catered towards changing fashion trends of the time, introducing to the high-end footwear sector a needed and highly sought-after femininity and a rebirth of vintage concepts from the past. The collections continue season after season to successfully de