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POPSReality Charity - Need it, Just ask "We feel that by offering a central place where people in need and potential donors can meet each other, we are growing the philanthropic pie," he said. "We are engaging new donors who may feel there is little or no impact of their donations when they are giving to a large organization." The idea is to let donors choose their causes and beneficiaries and make sure their gifts aren't diverted for overhead costs that most charities incur.