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POPS'Boycott Glenn' Sponsers Are Losing Revenue Beck has over three million viewers, most passionately loyal. On top of that, ColorOfChange draws membership from a demographic that is on average less affluent than Beck’s largely middle class viewership. So advertisers who withdraw are shooting themselves in the foot. And cost them it has. In the first three days of the DefendGlenn movement: 9,000 GEICO accounts gone 297 Ally Bank accounts closed 7,200 boycotting CVS 14,700 boycotting Sargento 10,000 Travelocity accounts cancelled And now it appears that claims made by ColorOfChange about the success of their effort to silence Glenn Beck were somewhat exaggerated (I’m being kind here). Several of the companies they claimed to have influenced did not advertise on the Beck program in the first place. It appears that the mainstream media just accepted the list of companies in the ColorOfChange press release and reported them without checking.
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POPSGeico's Gone Green - Sorta Love this little reminder about about something REALLY big... my carbon footprint (ashamed). These quick tips adapted from an adaptation from the Daily Green website (link provided) will be a great checklist to get started binding my feet! Now, where can I find some cute reusable bags?!!
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POPSBuffett's Berkshire Swaps Shares The deal is expected to close in the third quarter and adds two more insurance companies to Berkshire's assets, which already owns Geico and General Re.
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POPSIs this an awakening???? I say it's about time. He is one of the worst representations of the American people out there. It's people like this we can't get along w/ the rest of the world. Rot in hell asshole.
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POPSArizona Auto Insurance - Car Insurance Quotes Pretty interesting article on the different types of auto insurance in Arizona, but more importantly the quote search feature is the easiest I've seen. All you do is enter your zipcode and you'll be presented with companies to compare quotes from.
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POPSGeico & KFC Embrace Consumer Generated Content I love reading posts about companies experimenting in this space. Proves that you don't have to spend a ton of money to do something effective. But, does it further prove that the 30 second spot is deader then ever? I don't know.
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POPSGeico Cavemen are getting their own show I'm not a fancy network executive. I'm just a caveman. I fell on some ice and later got thawed out by some of your scientists. Your world frightens and confuses me! When you turn on your television, I become scared. I wonder if a great God is speaking only to me. My primitive mind doesn't understand cameras, and scripts, and advertising budgets. But there's one thing I do know: turning a 30 second ad into 30 minute sitcom is a dicey proposition.
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