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POPSThe Life Time Value of a Customer What an eye-opener to look at the lifetime value of a customer rather than just what they spent per month or per year, etc. It really makes sense to take good care of them with strategic customer appreciation ideas, as it's easier to keep good customers than find new ones.
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POPSCharity Business Thank You Greeting Cards Thank you greeting cards that say "We appreciate your business", or "Glad we connected- let's keep in touch", or another distinctive customized message will improve customer retention and increase referral business.
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POPS New Study Reveals Cause Marketing an Effective Business Investment The danger of having corporations in charge of social policy. If corporations can drive 'shareholder awareness' then maybe they don't have to spend as much money on 'causes'. People care about 'causes' because they are aware of them. For corporations, this is a marketing rather than moral issue.