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POPSNHL Drives Buzz with Tweetups
This is a pretty cool casy study on how the National Hockey League (who haven't always been the best marketers) stimulated buzz and interest around the playoffs last year by holding tweet-ups in NHL cities. They did this in both playoff and non-playoff cities - so it was really targeted toward the hard-core fan who just enjoys the sport. When I was with Flying Dog Brewery, we had good success creating tweetups to build stronger awareness and relationships with our consumers. But the cool thing is that loyal consumer who would come to the event would almost always bring someone who was less familiar with the brand, so we got to talk to a partially new audience. The great thing about tweetups is that you can really build the event around any theme because the objective is to come and meet like-minded people. Whether it's the love of hockey, beer or charity event if you get the word out to the right people and throw out an interesting offer for their attendance, people will come
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POPS2012 Is Already Here "It started off same as always; coupla fossils saying how our Banjo Patterson was a better poet than Walt Whitman, how Con the Fruiterer is funnier than Seinfeld, only they're Aussies so no one knows about 'em," recalled witness Kevin Porter. "Then this bloke Martin pipes up and says Australia's main problem is that it's stuck in Australia, and everybody says 'Too right!'" "Well, it made sense at the time," Porter added. By 2 a.m., powered by national pride and alcohol, the 3-million-square-mile land mass was barging eastward through the Coral Sea and crossing into the central Pacific, leaving a trail of beer cans and Chinese take-away in its wake. When dawn broke over the Northern Hemisphere, the continent suddenly found itself, not only upside down, but smack in the middle of the Atlantic, and according to most of its 19 million inhabitants, that's the way it's going to stay.
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POPSObama Has Won The 100 Metres at The 2012 London Olympics
Thus, with President Wilson alone, the Nobel Peace Prize death toll is over 50 million and counting. Occasionally the peace prize has gone to actual peace negotiators but usually, per Teddy Roosevelt, when there was nothing left to negotiate. Carlos Saavedra Lamas got his in 1936 for mediating between Bolivia and Paraguay in the Chaco War (1932-35). Both nations were exhausted, 100,000 soldiers were dead, and the Chaco was--as it had been and remains--a vast, useless weed patch. Likewise, Betty Williams and Mairead Corrigan (1976) and John Hume and David Trimble (1998)--the four of them were standing around when, after 500 years, the fool residents of my ancestral homeland ran out of ammo and beer. Of course, if you go around giving prizes left and right (mostly left) for more than a century, you're bound to give some to worthy people once in a while. With the Nobel committee this usually involves the Red Cross (1901, 1917, 1944, 1963). But the Red Cross doesn't bring peace . . .
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POPSWish You Were Beer Sometimes when I reflect back on all the beer I drink I feel ashamed. Then I look into the glass and think about the workers in the brewery and all of their hopes and dreams. If I didn't drink this beer, they might be out of work and their dreams would be shattered. Then I say to myself, it is better that I drink this beer and let their dreams come true than be selfish and worry about my liver. I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day. Remember: "I" before "E," except in Budweiser. I drink only to make my friends seem interesting. Everybody should believe in something; I believe I'll have another drink. Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not go nearly as well with pizza. http://www.youtube.com/watch?v=IXdNnw99-Ic
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POPSBerlin City Break Central hotel for 3 nights, 1 day Pass for the Berlin Hop-On, Hop-Off buss, an expert guide to show you the highlights of Berlin & enjoy VIP treatment and live music at Berlin’s rustic pubs, open-air beer gardens and chic cocktail bars...This is a fascinating city !
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POPSPolanski, rape, and the myth of "Not Like Us" More: Rapists don’t tip the homeless guy, because they have some spare change from Starbucks. Rapists don’t survive the Holocaust. Rapists don’t sit in the cubicle across from us at work, and send us funny xkcd cartoons. Rapists don’t have uneventful, long-term relationships with their college girlfriends. Rapists don’t show up on set every day, directing a critically-acclaimed movie. Rapists don’t get married, nervous in a tux at the end of the aisle. Rapists don’t spend their weekends browsing at the farmer’s market, and then stop for brunch and do the NYT crossword. Rapists don’t co-write this screenplay with us. Rapists don’t hang out at the pub with their friends, watching football and drinking just half a pint of beer, because they’re driving.… We tell these myths to ourselves and each other often, but of course, they are lies. A rapist is nothing but a man who doesn’t listen when you say stop.
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POPSPolls show atheists on the rise in America The American Religious Identification Survey recently found the number of people who claimed “no religion” had nearly doubled nationally over the last 18 years, to 15 percent. They were the only demographic that increased in all 50 states. Some attribute the surge to outrage over former president George W. Bush and his courting of the religious right. Others mention a slew of best-selling books about atheism that have recently fueled debate. But there’s no doubt the Internet is playing a role too. It offers atheist dating services, and helps nonbelievers meet up — people who might otherwise remain “loners.” “I’m happy to attend any religious observances where the food is good,” said one non-believer. For others, atheism is a cause. Along with freethinking and agnostic groups, they are beginning to lobby Congress on everything from stem cell research to civil rights.
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POPSSydney Harbour Pirate Cruise - Gourmet BBQ Enjoy a day of family fun and laughter on this swashbuckling Sydney Harbour pirate cruise. Sydney Harbour is your magnificent backdrop as the whole family is entertained on this two-hour interactive adventure onboard Sydney's only authentic tall ship.
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POPSElitists' Rules for The Working Class Interesting photo, no matter which way you break on that. Touching interaction between Crowley and Gates (who finally climbs down a little in his latest take* on this whole business, acknowledging he had something to learn about the cops. I’d add he still needs to acknowledge new lessons about race relations. * 'An Accident of Time and Place' "...I thank God that I live in a country in which police officers put their lives at risk to protect us every day, and, more than ever, I’ve come to understand and appreciate their daily sacrifices on our behalf." The Root By: Henry Louis Gates Jr. http://www.theroot.com/views/accident-time-and-place Obama looks like he’s ready to get these two and the awkward situation they represent out of his house. Either that or it shows us what we already knew. Crowley is a gentleman. Obama, as amply demonstrated by assorted bizarre international incidents, is not.
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POPSRacist Mobs at it in Australia (Again) There were also reports that the group attacked a taxi driven by an Indian Sikh and an Asian shopkeeper. In scenes reminiscent of the Cronulla riots, when 5,000 white Australians congregated in the Sydney beachfront suburb and attacked Lebanese immigrants, groups of men jumped on cars that were stopped at traffic lights and chanted racist slogans to the terrified passengers.
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POPSWhite House to Turn Rose Garden into Beer Garden
"He did it to me," said Roger Cummings, leading candidate for editor of the Harvard Law Review until he ran against Obama for the position. "I never even drank alcohol before I met Obama. Not until he found out we were the two leading contenders for the editor's desk at the Harvard Law Review." Cummings says that, that is when Obama began to pal up to him, inviting him over to his fraternity house. "Frat house? I never even made it to the steps of the front porch," said Cummings. "There where white tents on the front and back lawns. And Beer banners from all over the world. The whole night was a drunken haze. I lost my virginity that night and I don't know with who or what. Obama hasn't told me to this day, thank God." According to Cunnings, Obama only calls him up to ask him for a little favor. "And if I refuse, he threatens to tell me who or what I slept with that night," said a terrified Cummings. As his office phone rang, he jumped out of his seat and slowly moved towar
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POPSUrbanDictionary "Why would so many kids want to give up their jargon? Maybe they’re chasing a “neologasm,” which was the Word of the Day on Jan. 14: “the pleasurable feeling from having coined a new word.” urbandictionary.com
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POPSHey... Guess What? IT'S SUMMER!!! :D Summer afternoon - Summer afternoon... the two most beautiful words in the English language. - Henry James Have a GREAT summer, everyone!
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POPS"No priest, no evil one/Can keep us/From feeling like Hitler’s children." "Clergy were put on government salary, hence subjected to state authority. “The parsons will be made to dig their own graves,” Hitler cackled. “They will betray their God to us. They will betray anything for the sake of their miserable little jobs and incomes.” Following the Jacobin example, the Nazis replaced the traditional Christian calendar. The new year began on January 30 with the Day of the Seizure of Power. Each November the streets of central Munich were dedicated to a Nazi Passion play depicting Hitler’s Beer Hall Putsch. The martyrdom of Horst Wessel and his “old fighters” replaced Jesus and the apostles. Plays and official histories were rewritten to glorify pagan Aryans bravely fighting against Christianizing foreign armies. Anticipating some feminist pseudo history, witches became martyrs to the bloodthirsty oppression of Christianity."