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clipped from www.bizreport.com

Online marketers looking for a new demographic don't need to travel far and wide. They simply need to visit - and advertise with - a newspaper website. Why? Because newspaper readers are more likely to shop, research and interact online. And because the audience for newspaper websites is growing at nearly twice the rate of the general Internet audience.

According to figures from the Newspaper Association of America, more than 59 million users or 39% of the general Internet population visited newspaper websites during each month of the first quarter. That is a 5% increase over newspaper web traffic during Q1, 2006. During the same time period, the general online audience grew only about 2%.

With their proclivity to shop, research and read online, newspaper website visitors are clearly a good group for advertisers to target.

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