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clipped from www.sciam.com

Solar Sell: Companies that Mass Marketed PCs Turn to Photovoltaics

IBM, Intel and HP—three companies that fueled the development of PCs over the past 30 years—have just made major commitments to solar energy

By Larry Greenemeier

Although solar cell technology for converting the sun's power into electricity has improved steadily in recent years, high costs and inefficiencies have kept it from being a serious replacement for fossil fuels. A few high-tech heavyweights—IBM, Intel and Hewlett-Packard (HP)—hope to change this using the same formula of mass production and commoditization that helped them make personal computers mainstream over the past three decades.

POWER PLAY: IBM, Intel and Hewlett-Packard are pouring resources into making technology that will more cheaply and efficiently harvest solar energy.
Courtesy of iStockphoto

June 26, 2008

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