Word or Phrase Co-Occurrence within Particular Industries
If two documents have the same number of links pointed to them, and have relatively equal content and trust value, could the addition of particular words that are more likely to occur in topical content be the difference-maker that drives a higher ranking?
I've had conversations recently with Mike Grehan about the Web and how the crawler is no longer effective. He points out that Google only sees about 30 percent of all new content created each day.
Combine that with the comment Pat Sexton made this week that well over 10 million people have found Facebook's SuperPoke! app without using Google. And you can start to see a way of communicating information that doesn't rely on a search engine.
