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 The easiest way to blog the interesting things you find on the web.
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SWOMfest is a conference and party for the members and friends of the Society for Word of Mouth, the social network dedicated to helping companies and brands build word of mouth into the DNA of their organizations.

9/15/08: In this video, Ben and Jackie explain the rationale for SWOMfest, what it's about and why it'll be fun-fun-fun.

People learn more when they're having fun, which is why SWOMfest will be unlike any other business conference.

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