clipped from www.techpresident.com

Lessons Learned from the Italian 10Questions By Antonella Napolitano, 06/18/2008 - 3:08pm

In this post, Italian media consultant Antonella Napolitano summarizes her experience with 10domande

Five candidates out of eleven answered. A couple of them were well-known politicians and both of them are leaders of small parties. Of the two main candidates, Walter Veltroni (PD – center-left) answered three questions out of ten during a videochat hosted by his party’s web-tv, while Silvio Berlusconi (PDL – center-right) – who eventually won the elections – did not answer.

The 10domande project confirmed for us what we thought about the candidates’ use of the Internet: they still don’t know how to use it and how to benefit from it — by talking to the people who will decide whether to vote for them or not. They still communicate entirely using the mainstream media. Plus, they had no staff to help with this kind of thing;