clipped from www.newyorker.com

In other words, it isn’t worth my while to spend time and energy acquiring information about candidates and issues, because my vote can’t change the outcome. I would not buy a car or a house without doing due diligence, because I pay a price if I make the wrong choice. But if I had voted for the candidate I did not prefer in every Presidential election since I began voting, it would have made no difference to me (or to anyone else). It would have made no difference if I had not voted at all. This doesn’t mean that I won’t vote, or that, when I do vote, I won’t care about the outcome. It only means that I have no incentive to learn more about the candidates or the issues, because the price of my ignorance is essentially zero. According to this economic model, people aren’t ignorant about politics because they’re stupid; they’re ignorant because they’re rational.