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Match.com’s new campaign aims to inform singles-looking-for-love that online dating works—especially via its service.
Cameron noted that this year’s campaign, “It’s Okay to Look,” which also featured ads with TV’s Dr. Phil, aimed to break down some viewers’ aversion to online dating. “Rewind” raises the bar by telling stories of couples who found love on match.com. The three spots (60-, 30- and 15-seconds), titled “Baby,” “Vacation” and “Dating,” feature couples of differing ages in various stages of relationships (one couple just had a baby, another is on vacation, etc.).
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