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I don't know what if anything will come of this, but it's fascinating -- beginning at about 10:30 a.m. today, Scott Monty, the head of social media for Ford (yes, there is such a function now), began a Twitter conversation with Michael P. Leahy, head of a new Twitter-powered conservative group called Top Conservatives on Twitter (#TCOT).
Even if you don't have a Twitter account, I believe you should be able to follow this search link, which currently shows the "Tweet" below as the first result:
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