TechCrunch on yet another services that will monitor what blogs are saying about a brand/product/company. This time PR Newswire partners with Umbria, in creating a product called “MediaSense Blog Measurement”.
Why do PR Professionals need a service to find out what bloggers are saying about their clients by a third party?
Media monitoring services still play an important role in supporting PR, but this old school model comes from a day before the Internet where national media monitoring via a third party was essential, simply because there wasn’t an alternative, and in many cases, for print, radio and TV there isn’t an all inclusive alternative today. And yet blogs and consumer generated media are the children of a new age, an online age where information is accessible online anywhere in the world at the touch of a button.
