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Viral marketing is a good old-fashioned ‘word of mouth’ and ‘pass it on’ marketing tactic used by marketers to advertise their product, service, brand or business.
Internet Viral Marketing encourages people to pass on interesting and entertaining content like games, video clips, images and text.
Viral marketing is popular because:
It is a relatively low cost marketing exercise when compared to direct mail
It avoids ’spam’ issues
Potentially it can reach a very targeted audience
Mail comes with the endorsement of the person sending it
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