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The secret to really
discovering what your ideal client wants
HA
very well accepted practice in marketing goes something like this: Find
out as much as you can about your very best clients, narrow your
marketing focus and find more of the same.
I often start out the creation of a marketing plan for my clients with a
thorough analysis of their current and past clients, with an eye out for
common characteristics among their best clients. The thought is, if you
can really identify traits that seem to show up in your best clients,
then the game becomes a simple process of finding more people just like
them.
Create a spreadsheet of your clients and add columns that represent as
much information as you can. What industry, size of the company, # of
employees, length of business. For individuals, note things such as:
age, gender, education level, income and neighborhood.
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