131 (Legitimate) Link Building Strategies
July 11,
2002
In search engine optimization, "off page" factors have
become more and more important as they relate to rankings. In particular, solid
link popularity can literally make or break a site with the search engines.
However, one of the most difficult areas of SEO is building link
popularity. Why? Because the engines don't want "artificially
created" (or useless) links, so there are no easy ways to build link
popularity. The days of link farms and huge link exchange programs are over.
Try those strategies now and you can easily find yourself booted out of an
engine.
The Purpose of this Article
Start with the Basics:
Review any Web site to which you want to link *before* writing
to its Webmaster asking for a link. Like all SEO, do it manually. Automating
the task is asking for trouble, especially if you haven't reviewed the site
before asking for the link. (Gil Sery with Search Engine
Optimization Pros)
