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Deeper Twitter- Tuning Twitter for Value

Announcers vs. Conversationalists

This is a current hammer-target for Eric Rice. He’s railed out about people (including me) using Twitter as a promotion engine. I understand this, insofar as some people do nothing but twitter links to their blog posts, their flickr pictures, and whatever else turns them on. (Note: I will Twitter that I posted this article when I’m done writing it).

But conversationalists know to use a mix. They talk with other Twitter users, using the @ function to make sure people see the threaded conversation. They engage with the flow of people twittering around them, building a social sculpture, and engaging in what Jeff Pulver calls amorphic communications. Conversationalists reach into Twitter and move people back and forth.

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