One of the biggest myths in small business marketing is that you have to spend alot of money in advertising. While there should be room in your marketing budget for appropriate ad buys, probably the #1 key to small business marketing success is this:
Be Different Than Everyone Else!
If your prospect can’t identify some specific way in which your firm is unique, they will default to the only thing they can measure - PRICE. Offering to simply exchange what you sell for a set price in return is one of the weakest marketing offers you can create. Price is a terrible place to compete. There will always be someone willing to go out of business faster than you.
Drawing from some of Jantsch’s ideas, here’s how you can differentiate and dominate:
Product
Market Niche
Solve a Problem
Unique habit
Guarantee
Customer Service
If you don’t already know what your points of differentiation are, then it’s time to STOP and discover them.
