clipped from blogoscoped.com

The Basics of Search Engine Optimization

My aunt and uncle from Cologne called asking how they could successfully get their new site into Google. I want to wrap up some of the tips I gave them – if you already know about SEO (Search Engine Optimization) feel free to skip. If not; there are three important steps to rank your site well with search engines. First, you got to create good content. Second, you ought to make your content accessible. And third, you should tell others about your content.

1. Create good content

create interesting, in-depth content in the form of text.

have lots of content on your site

have original content

become an authority in your field

2. Make your content accessible

Every page should ideally be doing one thing only (and that one thing well).

Every page title should be unique to your site, and accurately & briefly describe your page’s content.

Use proper markup

Make each page rest on a simple, stable, and quick-loading place.

3. Tell others about your content