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The Great American Run descended from the Cannonball Run, the celebration of unfettered speed moto-journalist Brock Yates founded in 1971. The only point was crossing the country as quickly as possible. It was blatantly illegal and wildly popular -- it's spawned two movies and several imitators - until the 55 mph speed limit and a lot of heat from the cops shut it down in 1979. (By the way, the current record for crossing the country stands at 31 hours and 4 minutes, set by Alex Roy and Dave Maher during a flat-out run that Wired wrote about.)
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