clipped from money.cnn.com

Green business' go-to guys

When big companies want advice on the environment, many call Green Order, reports Fortune's Marc Gunther.

"This green revolution today is as transformative as the digital revolution was 10 years ago," Shapiro says. "That's the opportunity that lies in front of us."

GreenOrder also has built a substantial practice in green building development, helping Silverstein Partners redevelop a World Trade Center building that became the first New York City office building to win LEED (Leadership in Energy and Environmental Design) designation from the U.S. Green Building Council. Major real estate firms including Tishman Speyer Properties and Vornado Realty Trusts are clients, too.

"Now it's really about growing the top line," Shapiro says. "How do you create the next Toyota Prius? How do you create the next Whole Foods? Look at our clients. They're so diverse. That tells you something."

this is about creating business value, not simply being less bad