clipped from www.webadvantage.net

Here are 5 tips we hope you’ll find useful for your social media marketing efforts:

1.  Thoroughly explore your options.

smaller, lesser-known social media sites can be huge winners, especially if they cater to a very specific topic or niche audience.  For almost any given topic, you can bet there’s a social media site of some sort dedicated to it, even if it’s just a forum or message board.

2.  Vary your message and approach.

customizing your message to the many different audiences and communities you come into contact with, or in other words, to “speak their language.”

3.  Track your efforts with custom URLs.

There’s no shortage of free URL-shortening services.  Some of the most popular ones are bit.ly, owl.ly, and the longstanding TinyURL. 

4.  Seize the moment.

5.  Remember to “keep it real.”

Take advantage of the additional opportunities you encounter from day to day, even if it’s not a part of your initial marketing plan. 

be genuine