Since I started my Toronto marketing firm several clients have asked me to help them revisit a marketing project that had previously gone awry.
I found a pattern.
Every one of these marketing projects was missing one single thing: a genuine and compelling difference that is not only unique but is valued for its uniqueness.
This difference has a name. It is called the Unique Selling Proposition.
Understanding and communicating your Unique Selling Proposition is the secret to delivering a customized marketing message that is meaningful to your clients.
A marketing campaign that influences people is not just about great graphics or clever copy. It is about great graphics and clever copy that are driven by your Unique Selling Proposition.
Why is it so challenging to create such a marketing campaign? Here are a few reasons from The Marketing Caddy:
