clipped from fatihsyuhud.com

Everyone in the universe must’ve been very familiar or at least ever heard of such popular names as Mc Donald (McD), KFC (Kentucky Fried Chicken), Nokia, Sony, Pepsodent, and many other international brands. All the brands barely talk about themselves, not to say about their respective countries. But almost every single person knows where those brands come from. America world-widely known at least for its McD and KFC, and Japan for its Sony, Toyota, Honda, etc. As far as I am concerned, these international brands have successfully bridged world understanding towards the countries they belong without even a word of explanation. When I urged Indonesian to start blogging and blog in English, what I had in mind was something like what the above international brands have done to their countries: repute, good positive image of progress and modernity and, no less important, more understanding.