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USP Analysis

The Unique Selling Proposition: Crafting Your "Competitive Edge"

For years, business trainers have stressed the importance of "USPs" (Unique Selling Propositions). Your USP is the unique thing that you can offer that your competitors can't. It's your "Competitive Edge". It’s the reason that customers buy from you and you alone.
However, USPs are often extremely difficult to find. And as soon as one company establishes a successful USP in a market, competitors rush to copy it.
This tool helps you find your USP. And it then helps you think about how you’ll defend it.
Download our free worksheet to record your analysis, and then follow these four steps:
1. Understand the Characteristics that Customers Value:
2. Rank Yourself and Your Competitors By These Criteria:
3. Identify Where You Rank Well:
4. Preserve Your USP (and Use It!):
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