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clipped from jonathanfields.com

Why 99.9% of your ads will never be seen

5,000.

That’s the number of ads the average citygoer is exposed to on any given day, according to a study by Yankelovich.

So, before this day ends, I will have been asked to buy something, in some way shape or form, 5,000 times. And, of those, I’ll buy about five, including food.

I don’t have 30% of each day to give up to noticing and refusing ads and offers, so, instead, I learn to do what everyone does…

I simply tune them out.

Branding, oh please!

If it’s really that important to build a big brand, the vast majority of businesses would be far better served turning all their branding energy and expenditures to making their products and services a serious notch more kick-ass and giving their clients a reason to evangelize the hell out of them to everyone they know.

Spend your money blowing the minds of a small number of people who are on my brain’s whitelist…
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