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clipped from money.cnn.com

Michael Dell 'Friends' his customers

Spooky? Well, this is a new Dell (DELL, Fortune 500): a little more attentive online, and a little more paranoid. When Michael Dell took back the reins of his company in early 2007, one of his first acts as CEO was to give its web strategy a kick in the pants. The computer maker had plenty of hairy business problems to deal with - financial irregularities, a stagnating stock, profits down 28% in a year - but perhaps the most embarrassing was the thrashing its brand had taken online. On tech blogs and consumer forums, Dell had become almost a byword for lousy customer service.

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