clipped from money.cnn.com

Building your first business Web site

There are several factors to consider when establishing a Web presence, including the type of business, what you want to do online, and your level of technical savvy, says Robert Monroe, who co-coordinates the business and technology program at Carnegie Mellon's Tepper business school. He suggests first asking yourself these basic questions:

"Your Web site is going to be a key marketing component of your business," Farris says.

"Don't forget to save some money for ongoing site traffic improvements," Cutting says. He employs a search optimization company to make Dakin Farm easier to find.