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William Flaiz

There's No Secret Recipe to SEO

By William Flaiz, Search Engine Watch, Aug 29, 2008

Just about everything worth doing comes with a process of some sort. More often than not, these are stringent step-by-step instructions on how to get something done, such as cooking an omelet.

But SEO isn't an omelet. While a general framework is necessary to be effective, the optimization process must be adaptable to each unique client.

Step 1: The Nebulous World of Research
Step 2: Prepping for SEO

Step 3: Cut Loose, Measure Constantly

An SEO program is never done in the traditional sense. It's a cycle, not a once-and-done process. The length of certain parts of the cycle can increase if a Web site doesn't change that often, but SEO should become part of the routine maintenance and updating schedule.

Each step in the SEO process informs the others. Be prepared to go back and make adjustments along the way.

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