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clipped from www.usatoday.com
Ask an Expert: Online profits aren't just for the Amazons, etc.

The book profiled the site and its owner, the builder, Tim Carter. Tim is a nationally syndicated columnist and his website is a font of home improvement columns, videos, tips and help.

But first, let's get an idea of just what online success might mean for a small business:

How successful was this strategy?

"In April 2004, Carter learned about AdSense for content sites. He recognized that it would enable him to reach thousands of advertisers and screen ad quality with minimal time and effort. Carter immediately experienced a jump in advertising revenue of 400%. His monthly advertising revenues, including AdSense, grew from $1,500 to $7,500."

2. Become an SEO expert: Carter does no marketing of his site, other than creating the best, most useful articles and video he can and then making every article as search engine optimizable as possible.

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