MANILA, Philippines -- Good content remains the best way of boosting a website’s or blog’s chances of making money, a search engine marketing expert told INQUIRER.net.
Search engine marketing is emerging as a niche field of Internet marketing, as people have started using search engines predominantly to search for information.
Search engine optimization (SEO) experts are now hired to increase the visibility of blogs and websites in Internet searches. Blogs that rank "high" in a Google search, for instance, would have higher chances of getting noticed by people. SEO experts are often skilled in web design, copy writing and Internet marketing.
"SEO is still traditional marketing using technology," said Benj Arriola, a Filipino search marketing specialist now based in San Diego, California.
A 2007 SEO champion, Arriola said SEO professionals should learn traditional marketing methods and good copy writing to succeed in this relatively new field of Internet marketing expertise.
