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Copy and Paste the following code into a new blog post... <div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="clipmarks' clip-to-blog"><img src="http://content.clipmarks.com/blog_embed/9a54e56e-886d-4b3d-bef8-df37288d2fcd/836E8F6B-658A-4960-98F8-1F7BFADBD2AF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingshift.com/2008/3/current-tv-makes-waves-amateur.cfm" href="http://www.marketingshift.com/2008/3/current-tv-makes-waves-amateur.cfm" style="font-size: 11px;">www.marketingshift.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingshift.com/2008/3/current-tv-makes-waves-amateur.cfm"><DIV> Current TV is reaping the rewards of the new trend of commercials created by users. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingshift.com/2008/3/current-tv-makes-waves-amateur.cfm"><DIV>According to <A href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=78369&Nid=40403&p=238468">MediaPost</A>, Current TV is running several ads created by users with key advertisers including Sony and Toyota running half their inventory from the amateur ads. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingshift.com/2008/3/current-tv-makes-waves-amateur.cfm"><DIV>This is a win-win for Current TV because it gets individuals participating and tightens the relationships with advertisers through the VCAMs (viewer-created ad messages). </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/836E8F6B-658A-4960-98F8-1F7BFADBD2AF/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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clipped from www.marketingshift.com

Current TV is reaping the rewards of the new trend of commercials created by users.

According to MediaPost, Current TV is running several ads created by users with key advertisers including Sony and Toyota running half their inventory from the amateur ads.

This is a win-win for Current TV because it gets individuals participating and tightens the relationships with advertisers through the VCAMs (viewer-created ad messages).

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