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clipped from marniep.typepad.com

When it comes to testimonials and endorsements, it's important to be honest and ethical. I've been reading the last few posts on business authoring expert Glenn Dietzel's blog. It seems some underhanded marketer is out there claiming to be the secret behind Glenn's success. He's posted on his information product that Glenn is his client and taking credit for Glenn's success. The fact is Glenn's never even worked with the guy! So not only are people stealing identities on the web, it looks like they're stealing endorsements too! Gimme a break!

In his recent post The Etymology Of Black Hat Marketing With Media Releases, Glenn defines some important terms for us to remember when a) buying anything on the internet and b) selling anything on the internet:

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February 27, 2008 in Marketing Ideas | Permalink

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