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Redirects: Good, Bad & Conditional Programmers and sysadmins who are not SEO-savvy will likely default to using a "temporary redirect," also known as a "302 redirect." Just gently inform them that what they really need to be using is a "permanent redirect," or a "301 redirect." What would be some of the "use cases" for a 301 redirect? if any of your URLs are going to change if you are changing domain names (tiredoldbrand.com to newbrand.com) migrating to a new content management system (a.k.a. CMS) You'll want to do it even if you are "retiring" certain pages to an archive URL (e.g., the current year's Holiday Gift Guide once the holiday buying season is over—although I'd make the case that you should maintain such a page at a date-free URL forever and let the link juice accumulate at that URL for use in future years' editions and NOT redirect at all). |
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