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clipped from www.nightingale.com

Book Yourself Solid Tip: Choose Your Ideal Client

Your clients are an expression and an extension of you. Many entrepreneurs and salespeople will work with anyone who has a heartbeat and a credit card. However, this method leaves you with too many challenging clients. Learn to live by the red velvet rope policy of ideal clients. By eliminating the painful negative energy and time spent worrying about challenging client relationships, you will dramatically increase your productivity, happiness, and client referral rate.

TRY THIS EXERCISE:

Identify specific characteristics that your ideal clients possess. Bring to mind your favorite clients — the ones you love so much you’d practically work for free. What are they like? Here are my top five.

  • Bright (fun, lively, and expressive humans)
  • Courageous (dream big and aren’t afraid to take risks)
  • Resilient (come back for more even in the face of failure)
  • Think big (have high aspirations and their projects benefit many people)

    • Your turn.

     blog it

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