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The Term Personal Brand Makes Me Want To Kick Myself In The Face.

by Nathan Burke on 06/22/2009 10:44   9 comments , 982 views Categories: Public Relations, Marketing

I’m sorry. It does.

While looking through my RSS reader today I saw two articles back-to-back talking about developing a "personal brand". I can’t explain how angry that phrase makes me. A short list of reasons why I loathe "personal branding"

  • It strips away our humanity and turns us into a fictional concept
  • It describes something so inherently self-important and egotistical that borders on delusional
  • I want to be a brand about as much as I want to be a building
  • It’s a stupid buzzword created to make something obvious seem more complicated and real

Do we really need to come up with a new buzzwordish term for everything we do as human beings?

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