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Return a 404 When You're Supposed To, Or Get Dinged by Google

A friend's website's Google rankings have tanked after their redesign. And I think I know why. Have a look at the status codes their web server returns when you request a garbage URL (a page that couldn't possibly exist)...

#lwp-request -S www.randomcompany.com/dafsadf GET http://www.randomcompany.com/dafsadf --> 301 Moved Permanently GET http://www.randomcompany.com/search?q=dafsadf%20 --> 200 OK

A 301 followed by a 200. Oh noooes!

That REALLY should be a 404 status code instead.

Make sure that garbage URLs like www.yourcompany.com/aadsfadsfdafs return a 404 status code. Googlebot is known to request garbage URLs and to see if you respond with a 404 like you're supposed to. If you don't, your quality score goes down the tubes.

Posted by Stephan Spencer on 08/22/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines            
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