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How to Prepare Customers for Price Changes

When you deliver bad news (a price increase) with the reasoning behind it (higher gas prices, labor costs, etc.) your customers are more likely to accept the increase as inevitable and reasonable. The absence of reasoning will annoy the customer and she will assume you’re just trying to squeeze more money out of your relationship.

Advance Notice

Don’t pull a price increase out of thin air. Give your customers an advanced warning that changes are coming. Include the timeline of when changes will happen.

When you surprise customers with a price hike, even your loyal consumers will start to shop around. Why? Because they’re mad. It is a lot harder to retain angry customers.

So keep customers happy: communicate, explain, prepare, and smooth the price change transition.

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