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Bounce Rate. What does it mean to you? Wouldn't it be true that if an information site was properly designed and structured and was very SE friendly wouldn't a high bounce indicate success? Someone is looking for something, searched, found your page in the SERP and left because they got the information they were looking for. High bounce rates for an ecommerce site with no checkout are a concern. There are many things that would affect that one. I think deal shopping is one of the top factors. Maybe those generating the high bounce rates will be back to purchase if they've found you're offering a good deal?
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